Creating new Segments allows you to target a specific portion of your subscriber base for later use in things like Campaigns. Creating a Segment is easy:
How to create a Segment
- Click “Segments” from the left-hand menu
- Click “Create Segment”
- Enter a descriptive Segment name. Only you will see this segment name.
- Add Segment Filters in order to narrow down your Subscriber base for this Segment. For example, you can select “Only Subscribers who have ever clicked Automation X”.
- Click “Save” in the top right.
Segment Filters
Filters are the most powerful feature of Segments. They are how you narrow down the subscribers in a specific Segment in order to target only who you’re looking for.
Segment filters can be combined with the logical “AND” and “OR” operators. These logical operators allow you to make a segment that contains customers who match a plethora of use cases, such as “Subscribers who match Filter X AND Filter Y”, or “Subscribers who match Filter A OR Filter B”.
In the following example, we’re going to target “Subscribers who have received Campaign X and have placed an order more than once”
You can make abundantly complex combinations of filters in order to target the exact Subscribers that you wish.
